Marketing. A Quick Definition.

Marketing is all about getting the right message to the right person at the right time. Sounds simple doesn’t it? Let’s just take a quick moment and look at it:

  1. The right message. Does that come in the form of a radio ad? A newspaper ad? Maybe a FaceBook ad campaign? Is that message on a billboard? TV? Even if we get the right message figured out we need to be able to distribute it out on the right channels.
  2. The right person. How do we find that person? Do we use the shotgun approach and throw up a billboard? Shout our message out on the radio? Or do we use a rifle approach and build a very targeted audience on one of the social media channels? How do we reach the right people?
  3. The right time. Timing is just about everything. You get the right message to the right person – but the timing is wrong – it could be very ineffective. Timing is crucial.

We could write a book on each of the three above. Marketing isn’t all that difficult to understand – but it can be very difficult to implement.

Dennis Lynn
The SBP Group
Young Harris GA

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Meet The Author

Dennis is the founder and President of Inbound Solutions Group - a digital marketing company based in Blairsville GA. He was also a co-founder and partner with Social Media Dudes - based out of Oakwood GA. Dennis has just entered into a new partnership with the company Strategic Business Planning Group...a marketing and consulting firm. Dennis is married to Terri (30 years) and they have a daughter and two wonderful grandsons. The two boys are pretty much their hobby!

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